Eddy Cassar Public Relations and Promotions was established in 1987 and is essentially a public relations consultancy, which operates in the Cape Town area.
The Company is owned by partners Eddy and Jane Cassar.
Eddy Cassar has worked in media circles all his life as a freelance journalist and as a media spokesman for numerous provincial sporting bodies. Since inception of the company, the agency has focused on publicising major events in the Western Cape.
Jane Cassar headed the Public Relations Department of a national clothing chain, working primarily in media liaison. Presently, Jane administers the financial management of the agency.
Some of the agency's early work involved the organisation of a string of Red Nose days. The Company quickly developed a niche for publicising annual events.
In 2001 the company was contracted to handle the publicity for the opening ceremony of the 2003 Cricket World Cup.